At a glance. We aim to collect only the information needed to provide, secure and improve the relevant service. Some app features require device permissions, but those permissions remain under your control through your device settings.
ControllerFirst Notification Ltd
Main purposesService delivery, support, security and improvement
Your controlPermissions, marketing choices and data rights
1. Who we are
First Notification Ltd is the organisation responsible for the iAssist website, mobile application and related services. For data protection purposes, First Notification Ltd is the controller of personal information it decides how and why to use.
Registered office: Leonard House, 5-7 Newman Road, Bromley, Kent, BR1 1RJ, United Kingdom.
Company number: 08562625.
Email: sales@first-notification.com.
2. Scope of this notice
This notice applies when you visit iassist-apps.com, download or use the iAssist app, contact us, request support, or otherwise interact with our related services.
Third-party websites, app stores, mapping platforms and external services have their own privacy notices. We are not responsible for how those organisations handle information independently of us.
4. App permissions and device information
Some iAssist features may request access to device capabilities. A permission request does not mean the app continuously uses that capability. Access should occur only where required for the chosen feature and subject to the permission settings on the device.
- Location: to support nearby services, parked-car location, directions or location-sharing features.
- Camera, microphone and storage or photos: to support recording, saving or reviewing media where the user activates those functions.
- Notifications and reminders: to deliver alerts or vehicle-date reminders selected by the user.
- Contacts or communications: where the user chooses a contact or initiates a communication feature.
- Device and sensor information: where necessary for compatible app functionality, diagnostics or security.
You can review or withdraw permissions in your device settings. Withdrawing a permission may prevent the related feature from working.
5. How and why we use information
- To provide the website, app and requested functionality.
- To respond to enquiries, provide support and communicate service information.
- To protect systems, services and users from misuse or security threats.
- To troubleshoot errors, maintain performance and improve usability.
- To keep records needed for legal, regulatory, security or dispute-resolution purposes.
- To send marketing only where permitted and in line with the choices available to you.
- To comply with law and respond to valid requests from regulators, courts or law-enforcement bodies.
6. Lawful bases
We rely on an appropriate lawful basis for each use of personal information. Depending on the activity, this may be:
- Contract: where information is necessary to provide a service or take requested steps before providing it.
- Legitimate interests: for proportionate activities such as securing systems, preventing misuse, improving services and answering business enquiries, where those interests are not overridden by individual rights.
- Consent: where a genuine choice is required, including certain marketing or non-essential cookie activities. Consent can be withdrawn.
- Legal obligation: where processing is necessary to comply with applicable law.
- Vital interests: only in exceptional circumstances where processing is necessary to protect someone’s life.
7. Who information may be shared with
We may share information only where reasonably necessary with:
- Hosting, IT, security, communications and support providers acting on our instructions.
- Mapping, location, notification or platform providers needed to deliver a feature selected by the user.
- Apple, Google or another app-store or device-platform operator in connection with downloads, updates, diagnostics or platform services.
- Professional advisers, insurers, auditors and business service providers where appropriate.
- Authorities or other parties where required by law, necessary to protect rights or safety, or connected with a legitimate corporate transaction.
Where another organisation acts as an independent controller, its own privacy notice will apply.
8. International transfers
Some technology providers may process information outside the United Kingdom. Where UK data protection law requires safeguards, we use an appropriate transfer mechanism or rely on another lawful basis for the transfer. Details relevant to a particular provider can be requested using the contact details below.
9. How long information is kept
We keep personal information only for as long as needed for the purpose for which it was collected, taking account of support needs, security, legal obligations, limitation periods and the need to resolve disputes.
Retention periods vary by record type. Enquiry and support records may be kept long enough to manage the request and maintain an appropriate business record. Technical logs are normally retained for shorter operational and security periods unless an incident requires longer preservation.
10. Security
We use proportionate organisational and technical measures designed to protect information against accidental loss, unauthorised access, alteration or disclosure. No internet or mobile service can be guaranteed completely secure, so users should also protect their devices and access controls.
Please contact us promptly if you believe your information or use of the service may have been compromised.
11. Your data protection rights
Depending on the circumstances and lawful basis, you may have the following rights:
Access
Ask for a copy of personal information we hold about you.
Correction
Ask us to correct inaccurate or incomplete information.
Erasure
Ask us to delete information where the legal conditions are met.
Restriction
Ask us to limit how information is used in certain circumstances.
Objection
Object to processing based on legitimate interests or to direct marketing.
Portability
Receive eligible information in a reusable format where the right applies.
Withdraw consent
Withdraw consent at any time where processing relies on consent.
Complain
Raise a concern with us or the UK Information Commissioner.
We may need to verify identity before completing a request. Rights are not absolute and exemptions may apply. We will explain if a request cannot be fulfilled in full.
12. Children
iAssist is intended for motorists and is not directed at children. We do not knowingly seek to collect personal information from children through the general website or app. A parent or guardian who believes a child has provided information should contact us.
13. Changes to this notice
We may update this notice to reflect changes in the service, technology, providers or law. The effective date at the top of the page will be changed when the notice is materially revised. Where appropriate, additional notice may be provided in the app or through another suitable channel.